Fresh Realpush Updates: More Traffic, New Ad Formats, and Smarter Targeting
We know it’s been a while since you’ve heard from us — and there’s a good reason for that. We’ve been busy behind the scenes, working hard to make Realpush stronger, smarter, and more flexible than ever. Today, we’re excited to share what’s new — all updates are already live and ready for you to explore.
Smarter Targeting: Choose Between Wi-Fi or Mobile Data
You can now precisely target users based on their connection type: Wi-Fi or cellular network. This is especially useful for advertisers focused on user behavior — for example, Wi-Fi users often show higher engagement, while mobile users may convert faster. More control means better performance and more efficient ad spend.
Need to go even deeper? We now support IP list targeting for mobile carriers and network operators. Upload a custom IP list and reach users of specific ISPs or telecoms — perfect for region-specific campaigns or services sensitive to connection quality.
New Format: Beautiful, Clickable Graphic Banners!
We’re introducing a new ad format: banners! Visually engaging, fully responsive, and designed to drive clicks. Banners are already delivering strong CTRs, especially in e-commerce, fintech, and gaming verticals. By combining visual storytelling with the familiar push delivery mechanics, banners create a richer and more memorable ad experience.
Available sizes: 300x250px, 300x100px, and 728x90px.
More Traffic = More Opportunity
We’ve expanded our network of direct publishers by 14%, which means even more high-quality traffic for our advertisers. But that’s not all — we’ve also upgraded our anti-fraud systems, improving detection and filtering to ensure a cleaner inventory.
The result? Better ROI, more scale, and consistent growth for every partner.
Realpush keeps evolving — with new technology, new formats, and most importantly, your feedback. Thank you for growing with us. If you haven’t explored the latest updates yet, now is the perfect time.
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